What Is Bounce Rate In Ecommerce | Controlling Your Bounce Rate In Ecommerce: A Complete Guide,
What Is Bounce Rate In Ecommerce: It’s very normal to have a small bounce rate. But it’s terrifying when it happens to your website. You’re clearly losing a significant number of visitors who may otherwise have stayed and ordered something. So, what’s causing people to leave your site so quickly, in less than 5 seconds? Yes, a bounced visitor is someone who leaves the site within 5 seconds of arriving and does not go to any other page or pages. As a result, merchants consider bounce rate to be one of the most important success factors. The lower the number, the better.
Furthermore, Google uses the bounce rate as a criterion for ranking websites, thus a high rate can push your site down in the rankings. As a result, an increasing bounce rate is a red flag for eCommerce retailers. There are a number of efficient techniques to keep it in check and encourage users to move forward in your site’s conversion funnel. They’re right here.
Ensure that each CTA is in the best possible position (Call-to-action)
A CTA or Call-to-Action tab is the sole item that can bring a visitor to the checkout point from any of the web pages. So, look to see if your site’s CTAs are placed in the most visible places so that users may see them right away and make checkout decisions. Furthermore, you must optimise the location of the CTA to help visitors understand who you are, what products you offer, and so on. Put slogans and odd descriptions to the page. Make the CTA button stand out. Make the CTA both honest and convincing in every manner.
Increase the loading time.
Isn’t it obvious that your website has more bounced clients as a result of its slow loading speed? Visitors anticipate a site to load in a few seconds, so if it takes longer than that, they will leave and go to any other site shown in the search engine results. Find out what’s causing your slower loading speed, such as large images, more scripts, more HTTP requests, and so on. Optimise them for unrestricted speed with the help of your eCommerce developer.
What Is Bounce Rate In Ecommerce
Work on the material
Visitors may depart if they do not receive clearer information or the ideal description that they desire. They’re also not going to read a lot. Review and adjust your material, keeping it precise and as beneficial to the intended purchasers as feasible.
Place items that will entice visitors.
Another effective technique to determine bounce rates is to engage visitors right away. Use a provocative banner on the landing page, a catchy title, combine your benchmark products, include videos, and do anything else necessary to pique the visitors’ attention. Adding interactive components to the landing page would immediately persuade visitors to click through and check out the merchandise.
Oversimplify the site’s navigation.
The easier it is for users to comprehend your site’s navigation path, the more likely they are to stay. They should be able to comprehend where the menu is, how to search for a product, where to click to place an order, and everything else about the navigation just by viewing your site.
Put your best deals in the most prominent part of the website.
You can use the sense of urgency to entice your visitors. Place the finest time-limited discounts on the banner or top area of your home page, where everyone may see them even before they scroll down. Displaying limited-time discounts on your website can bring in a lot of clients on the spur of the moment because many people will worry they’ll miss out on the deal if they don’t buy now.
What Is Bounce Rate In Ecommerce
Bounce rate is invariably a deceptive key performance indicator (KPI) that indicates how well your website captures users’ attention. Following the above guidelines will greatly assist in lowering it, since they are presented to you subsequently with the goal of prioritising visitor behaviour that causes them to abandon a site.
These Web Programming Guidelines Will Help You Lower Your Website’s Bounce Rate.
The amount of time your target audience spends on your website determines the success of your business website. If your website’s bounce rate is high, you must investigate the causes and correct them in order for your website to be successful. The bounce rate of your website can rise as a result of a variety of web development errors. It could be due to poor design, a disorganised navigation system, or a longer wait for a website to load. Here are some suggestions for lowering your bounce rate on your website.
Check Your Website Design- When a person comes to your site for the first time, the layout design and content are very important to him. If he enjoys the look of your homepage, he’ll dig deeper into your site and look at the services and products you have to offer.
As a result, you’ll need to create a professional layout to keep your visitors‘ attention. Examine your website’s colours, contrast, and readability. The visual appeal of your website might be harmed by poor colour selections and amateurish typography. You should also double-check your website’s content for errors in language and spelling. Make sure the design of your website is appealing enough to keep visitors’ interest.
Make Your Website Lightweight- Your visitors will not be patient if you take too long to load your website. They will simply skip your website if it takes too long to load. To make your website load faster, you must optimise it. To make your website speedier, remove Flash features and use fewer photos.
Simplify the Navigation System- One of the main causes of a high bounce rate is poor navigation. Always put the key navigational links above the fold to make it easier for your visitors to find them. If your website includes a drop-down menu, make sure the primary categories and subcategories are appropriately organised on the menu bar.
What Is Bounce Rate In Ecommerce
To catch the attention of the viewers, the call to action button and message must be presented in a unique way. Per page, don’t utilise more than one call to action.
Tell Your Visitors What You Have to Offer- Your target audience will read your “about us” page to gain a sense of your company. To gain your clients’ trust, you must clearly state what items or services you provide. Although a transparent “about us” page will not immediately reduce your bounce rate, it will help you create your brand identification and, as a result, your bounce rate will progressively decrease.
Easy Searching Option- To make your website more user-friendly, you should include a search function. When you have a huge ecommerce website with 50-60 pages, your visitors don’t have time to go through all of them to find their favourite products. They spend more time on your site because of the search tool, which helps them find things quickly.
Utilise Relevant Keywords in Your Website Content- When writing your website content, use relevant keywords. Keywords help you attract your target audience as well as boost your search engine ranking. When visitors scan your website content for relevant keywords, they know they’ve arrived at their destination.
Don’t Make You Sign Up- Some websites display a registration form as soon as you type their URL, and they won’t let you view their homepage until you sign up. This is one of the most serious errors you can make. Visitors will simply leave your site if you make them sign up.
Avoid pop-ups and use fewer advertisements- Pop-ups might irritate your visitors and drive them away from your site. As a result, you must eliminate all pop-ups from your website.
Advertisements are one of the most common sources of money, so if you can’t get rid of all of them, at the very least reduce the amount of them to give your site a clutter-free appearance.
To improve your website’s bounce rate, you should follow the aforementioned suggestions. Do not, however, attempt to make the required adjustments on your own. To make your site more user-friendly, hire a professional website development business.
Top 5 Ways to Reduce Website Bounce Rates
Google Analytics will show you the proportion of visitors who bounce. A high bounce rate suggests that your website’s visitors are leaving quickly. Before you get too worked up over a high bounce rate, consider your website’s goal and role. If you want visitors to do a certain action (such as phoning your freephone number, clicking affiliate banner links, or filling out a lead form), a high bounce rate may be suitable and even merited. On the other hand, if you want to keep your visitors on your pages, you’ll need to use a different strategy.
After they’ve been lured in by the information, experience, and products and/or services supplied for as long as feasible, it’s time to consider the following action points:
- Is the page load time optimised?
People want speedy websites, and Google agrees, to the point where it is moving toward a mobile first index.
Site speed is a significant ranking element and, in many cases, the primary cause of bounced sessions. On the desktop, anything that takes more than 3 seconds to load increases the likelihood of a bounce by 60% or more. Let’s not forget that we’re talking about a load time of 2 seconds or less on mobile. According to Radware statistics, a 500ms connection speed delay causes a 26 percent rise in annoyance and an 8 percent loss in engagement among mobile users. Shopping cart abandonment costs a lot of money for businesses that live and die on conversion rates, such as ecommerce companies.
What Is Bounce Rate In Ecommerce
Although there is no easy or quick remedy for improving loading times, the more actions that can be taken, the lower the bounce rate will be. Investing in a better host, enabling site compression of HTML/CSS files, optimising pictures, and activating browser caching are all strategic considerations.
- Remove sidebars, pop-ups, and banners.
In principle, cramming adverts, deals, and other stuff into the digital margins of your content pages can be interesting to your viewers. However, this could backfire if your visitor becomes overwhelmed, causing them to leave. Furthermore, Google has begun to penalise mobile sites with invasive pop-ups.
Before you push any newsletter sign-up offers or other promotions, you must give your visitors adequate time to engage with your content.
- The structure of the website
The navigation and layout of your website should be designed to make it simple for users to find the information they need. Multi-level hierarchical arrangements should be avoided. Additionally, ensure that your phrasing is clear; unclear information might act as a driving force, causing users to leave your website and go to another.
Your website’s content text must be readable. The contrast between the background and font colours, as well as the text size, must be focused on readability.
Once a visitor arrives on your site, they should be able to locate what they’re looking for in less than 5 clicks.
- The globe is becoming increasingly mobile.
The number of people using mobile devices to access the Internet is growing every year, with mobile devices accounting for nearly 63 percent of all search inquiries.
With this in mind, don’t force your visitors to abandon your site and go elsewhere because it isn’t mobile-friendly.
This is a problem that should not be overlooked and can be rectified (understandably at a considerable cost sometimes). A well-designed mobile experience is invaluable, and your bounce rate will undoubtedly decrease.
- Take care of the 404 and 410 error pages.
A user may encounter a 404/410 page when pages are moved or removed entirely from a site but remain indexed in Google search results (perhaps owing to inappropriate use of Robots.txt and/or the no index tag) (the first indicating that a page was not found and the second indicating that the page does not exist). The sheer discomfort of arriving at such a page encourages users to abandon the website.
To combat this, make sure that all of your old pages are referred to the replacement page, or the homepage if one does not exist. It’s also a good idea to make sure you have a custom 404 error page with a search function and a website’s HTML sitemap so that users can find what they were seeking for to begin with
A few final words
It’s critical to understand the bounce rate you want, which is mostly determined by your site’s offering and call to action. It is obvious that well-designed websites with high-quality content meant to captivate consumers keep them coming back for more in order to reduce the bounce rate. The power of social media can also boost your site’s return on investment, and this technique should be carried over from your website to your social media platforms and back again. You still have a chance to reclaim your audience; just make sure you take all of the required procedures, as outlined above, to avoid losing them.