Welcome To Facebook | The Truth About ‘The Social Network’ – Welcome To Facebook.
Welcome To Facebook: With the recent floatation and legal disputes around the movie The Social Network, it’s easy to overlook the true tale of Facebook.
Mark Zuckerberg started Facebook as a Harvard academic network eight years ago, but it now has 13 percent of the world’s population on up. And now, in a $100 billion deal, he’s been listed on the New York Stock Exchange.
But it’s evident that it’s about more than money for him. On his own Facebook page, he preaches what he preaches and has given everyone a forum to share. The expansion of Facebook is directly tied to the increase in people’s urge to share, which is clearly addicting.
However, the record user growth cannot continue indefinitely, so they must now provide more reasons for visitors to visit the site for longer periods of time and more frequently. They want you to enjoy your time there so much that you will want to return every day. As a result, we now have games and apps, as well as corporate brands.
Despite studying psychology and computer science at Harvard, Zuckerberg was always more interested in creating an internet social network and had been involved in a project in high school that posted students’ names and faces on the school website. He remembered fantasising about being able to share his experiences on the internet, but he always assumed it would be done by someone else.
Bill Gates and Mark Zuckerberg were both taught by the same Harvard professor. Zuck was ready to learn, according to Harry Lewis, but he was sceptical, like Bill Gates before him, about whether what they were teaching him was what he needed to know. He was absorbing information but not paying full attention at the same time.
The Face Book was a printed album with images and information about the students. As seen in the film, Zuckerberg and his friends devised a hoax that involved using this information to create a website that compared the appearances of other pupils. The Face Mash sparked outrage because he hacked into the college database to load all of the photographs. On that Sunday afternoon, it was the most popular site on campus, but privacy concerns forced them to pull it down, delaying the opening of the official Harvard campus website.
Mark Zuckerberg, on the other hand, was unconcerned and developed his own version of Facebook, circumventing privacy rules by asking individuals to share their own information. Within the first week, it was a great hit, and it wasn’t long before other colleges wanted to set up Facebook pages at their campuses as well.
While there were student sites at many colleges across America at the time, as well as a number of other popular social networks – MySpace, Friends Reunited, and Friendster – Zuckerberg’s background in psychology and computer science meant that Facebook evolved into a technology company that designed social products, and his creativity is what has set him and his company apart.
However, when there is creativity, there are often legal conflicts over ideas, and the Winklevoss twins’ case was finally resolved for $65 million, despite Zuckerberg’s denials that he stole their idea.
Facebook became very popular in those early days thanks to its simple design and Zuckerberg’s determination not to let it crash. During his summer vacation, he moved to California, renting a small house in Silicon Valley for himself and some friends, where they all hung out and worked on the project, which began to gain media attention.
By the fall, Facebook had grown to 200k users and needed a lot more bandwidth, so he lobbied for and received a $500k investment from local venture capitalists. Facebook.com was born once the ‘the’ was dropped.
They reached a million subscribers in 2005, and in 2006, Zuckerberg turned down a $1 billion offer from Yahoo to sell the network. Despite peer pressure, he declined and instead opened Facebook to anybody with an email address, resulting in an additional 50k new users joining every day.
Zuck rejected a $15 billion offer from Microsoft in 2007.
The $1 billion Yahoo deal was the most difficult for Zuckerberg to turn down, and many of his coworkers who weren’t in it for the long haul left disappointed. But he kept his cool and continued to build his loyal crew while keeping the revenues in the company.
When he passed the 100 million user threshold, he realised he needed to figure out how to monetize the audience he had built. He snatched Sheryl Sandberg, a Google senior advertising executive. She was familiar with AdWords and could show him how to get started in this profitable field.
As a result, Facebook advertising began to surface… and the rest, as they say, is history.
Lollipop Local provides easy, clear instructions on how to use these new technologies to acquire more clients, whether you require a basic Welcome To Facebook guide or the solution to the query How Does Twitter Work.
Facebook Custom Welcome Pages
By not having a personalised landing page for their Facebook fan page, many businesses are missing out on a huge potential. The majority of Facebook pages have the same design and layout. You must stand out from the crowd in order for people to “Like” your page. You can accomplish just that with custom landing pages.
When someone visits your Facebook fan page, the first page they see is a personalised landing page, often known as a welcome tab. This page is quite likely to influence whether or not a visitor chooses to become a fan of your page by clicking the Like button.
This is your chance to pique their interest and persuade them to hit the Like button.
The first step in making a custom welcome tab is to consider what you want the visitor to do when they arrive. Do you want them to follow you on social media? Would you like them to go to your website? You’ll need to create a strong call to action.
The following stage is to provide your visitors a cause to take action after you’ve decided on a clear call to action. Tell them why they will benefit from liking your page if you want them to like it. Perhaps they will have access to a white paper or a special price if they become a follower of your page. Whatever your call to action is, make sure your visitors have a compelling incentive to take part.
Have no experience in graphic design or programming? They aren’t required! PageModo.com is a fantastic service that allows you to create a bespoke landing page for free. To begin, you can select from a variety of welcome tab templates. You may upload images or videos, add your own content, modify the colours, and even add hyperlinks once you’ve chosen a template. Simply click the install button once you’re happy with your design, and your new welcome tab will display on Facebook!
Advertising on Facebook without a Welcome Page
When you have a Facebook business page and want to promote your fans, advertising can be very beneficial. However, when you create a Facebook Ad and someone clicks on it, you are sent straight to the Facebook wall. We all know that calls to action are critical, and you must clearly state what you want people to do. A welcome page is a function offered by Facebook. It’s an extra tab on your Facebook page that you may make to be the default page for people who aren’t fans. On this welcome page, you can try to persuade visitors to become fans by clicking the “like” button.
When a visitor becomes a fan, they are immediately directed to the wall for any subsequent visits.
The steps to create a welcome page are as follows.
Install the Static FBML programme.
a) On your page, on the left hand side, click ‘edit page.’
b) Select the application static fbml’ from the more applications’ menu at the bottom of the page.
c) On the following page, select ‘Add to my page’ (top left)
d). Return to your page (Account -> Manage Pages -> page selection). Then select Edit from the drop-down menu.
e) Select the option to add as a tab from the application settings menu.
f). Now is the time to fill in the blanks, so click the edit box.
g). You can now type whatever you’d like to appear on this page. It’s possible that this is only a graphic image. The code you entered is called FBML, which stands for Facebook Markup Language. This is essentially a stripped-down version of HTML. So, if you wanted to show a picture that tries to persuade users to sign up for your page because of exceptional deals, you might use the following code:
h). All that’s left to do now is make it the default landing page for visitors who aren’t already fans of your page. Within the administration section, select the option wall settings and then alter (after clicking edit page on the main screen). From the drop-down menu, select ‘default landing page for everyone else’ and special offers.’ This will now be displayed instead of the wall.
So there you have it, give it a try and you’ll gain some new fans!
Top Free Facebook Landing Page Creators
Many website owners were left scrambling to figure out how to establish a landing page after the changeover from FBML to Iframes in March 2011.
While the old format was still functional, if you needed to develop a new landing page, you’d have to learn a new way involving Iframes.
Fortunately, some extremely creative DIY options for establishing your own FREE Facebook landing page have developed in the last 6 months.
The Basic edition of Pro is available for free for the rest of your life.
Designs that appear to be professional
It’s simple to use and doesn’t require any technical skills.
Con: The free version must keep the link to Pagemodo and does not support advanced features like like-gating (like gate Means non-fans must like your page before they can see your wall and other material).
You can’t use movies, more than a few graphics, or integrate an opt-in box in the free edition.
The free version has limited customising options.
iFrame App for Wildfire
- Free! Even advanced functions are available for free.
- You may upload your own photos.
- Fan-gate is possible.
- Allows you to create your own HTML.
- When connecting to your Facebook account, you only need to provide ‘basic information.’
- It’s possible that the app will become a paid app in the future (but if you sign up before then, you’ll be grandfathered in for free!)
- Admins must briefly ‘dislike’ the page in order to examine how the welcome tab appears to non-fans.
- You’ll require bespoke images and/or HTML skills.
- HyperArts’ TabPress
- Custom HTML is possible.
- Fan-gate is possible.
- The UI is simple to use.
- Custom graphics are possible.
- Allows for up to 100K fans to be added for free.
- Custom artwork and/or HTML knowledge are required.
- It is necessary for you to host your own graphics.
- Iwipa is a Facebook software that allows you to create a mini-site within your main page.
- Allows you to have numerous tabs open at the same time (not just a welcome tab)
- You may track your visits with Google Analytics.
- Allows you to add video to your website.
- Customization choices are nearly limitless.
- Instructions on how to utilise the relevant software can be found in this video.
- Allows you to add custom visuals and/or HTML to your website.
Requires a little more technical know-how than the programme stated above.
A link back to Iwipa is required for the free version.
I hope this has motivated you to create a Facebook landing page if you don’t currently have one. None of these free landing page generators require any coding knowledge, so anyone can get a page up and running in no time.