E-Commerce blog | Why Is Blogging Important for Your ECommerce Company? Web 2.0 and social media are terms you’re familiar with.
E-Commerce blog. You’re already behind the competition if your website doesn’t have a blog to go with it these days. In the world of eCommerce, blogs have become an essential tool for increasing traffic and revenues.
Blogging also allows you to connect with customers and provide far more information about yourself and your products than ever before.
Blogging systems like WordPress and Blogger are simple to use and powerful in terms of search engine optimization. While these content management systems allow you to post to your site with a single click, a blog can serve as the face of your business.
According to statistics, stories from blogs are the most often shared material on social media sites like Digg and Facebook. Consumers appreciate the personal touch that blogs provide.
Blogs allow you to offer as much information as you want while also allowing customers to give input on what you say and have their voices heard. Many eCommerce businesses’ communication with their clients and potential customers has transformed as a result of blogging.
With a blog, you may optimise for search engines by focusing on the long-tail keywords that will help you rank organically. By talking about all of the things you sell and continually linking to them on your blog, you may increase your traffic and sales, which will help you with your search engine optimization efforts.
The most significant thing a blog can accomplish for your eCommerce business is establish you as an authority in the niche in which you sell your products. Visitors should see your blog as the place to go when they need to know something about a specific product because of the amount of content you can develop and put on it. It is critical that you develop high-quality material for both search engines and blog users.
You’ve probably heard that content is king. One of the most essential reasons for this is that strong content generates inbound links, which will enhance your overall website rankings.
Consider launching a blog for your eCommerce website today if you don’t already have one; it’s as easy as 1,2,3.
10 Content Marketing Tips for Shopify eCommerce Stores to Increase Sales
There appears to be a Content Marketing frenzy or outrage underway… It’s strange, because Content Marketing has always been the most significant SEO tactic. In reality, content is what propelled the internet to prominence as one of the most important technological innovations of our time.
“Content is what got the search started in the first place.” Lee Odden of TopRank Marketing adds.
Before the Web/Internet got so congested with the display of Ads and PPC, content was the only thing that attracted people to websites.
Surprisingly, despite technological and digital marketing improvements, content continues to play a vital role in attracting customers and sales to various websites. Content has become more important and powerful than ever before in digital marketing techniques, rather than diminishing.
Why should Shopify eCommerce stores market content?
A fantastic piece of knowledge that you create can live perpetually on the internet.Visitors, leads, and purchases will continue to be attracted to unique and fantastic content for years to come! It will then make the rounds on social media networks, building referrals and back links.
You’re starting to create a chain reaction when you write completely wonderful and awesome material. The bigger the response, the more fascinating and insightful the information is… and this is just one of many reasons why Shopify eCommerce Store Content Marketing is so vital!
You must consider Content Marketing as a type of money-making machine or as something that works continuously, regardless of the time of day… Your business will only thrive if you use Content Marketing wisely for Shopify eCommerce Stores.
Here are a few traffic-boosting market content strategies for your Shopify eCommerce site.
1. Create eye-catching headlines. Start with the basics: excellent headlines. Your headlines have a significant impact on search result pages. Use headlines to grab the attention of your users and potential buyers.
2. Write with strong language and words.Words that trigger emotions and appeal to a person’s multiple senses are known as powerful words. People seem to react to words like “killer,” “catastrophic,” “ballistic,” and “exploding,” as well as “incredible,” “mind blowing,” “amazing,” “miracle,” and “surprising.” We’re sure you’ve had similar experiences while reading compelling and emotional stuff.
However, utilising too many power phrases can come out as insincere or even spammy. Find a happy medium and strategically place powerful words where they will have the most impact.
Don’t be afraid to be seductive. It goes without saying that sex sells. It simply does… To that end, be sexy when it’s appropriate, but don’t overdo it.You don’t want to offend or be offended. You may increase traffic to your Shopify eCommerce stores by writing some seductive headlines.
Be enigmatic and mysterious. Don’t give everything away in your headlines since everyone likes a little mystery and suspense. Utilise the distinction between users’ problems and the answers you may supply to pique readers’ interest.
Expectations will implode. Keep in mind that using traditional approaches hasn’t gotten many websites much attention. Consider the possibilities. Dare to be a little unexpected and edgy. Unfilter your content and yourself. Write about unexpected topics for your users. However, always backup your claims with facts and figures.
3. Gathering information Subscribing to websites like Copy Blogger, QuickSprout, Social Media Examiner, and Content Marketing Institute is a good idea.Take note of the stories with the most shares and mentions on Twitter. Don’t be afraid to experiment. Your blunders will teach you something.
4. Produce Profitable Content! Extraordinary Shopify eCommerce content is described as fertile, plentiful, instructive, creative, and abundant. People want to interact and connect with content that appeals to their senses. If you understand what actually interests your target audience, you’ll see that your material spreads like an epidemic. Use this method to develop genuine and fruitful Shopify eCommerce content.
5. Make certain your content becomes viral. How can you tell if your material has the potential to go viral? If your material is worth its weight in gold, it will often spread on its own. Give your target audience a reason to interact with you and/or spread your material. Is your stuff absolutely fantastic? Do you have any unique offers?
It is critical to create viral content since it will encourage your users to share it. It’s a little more difficult for Shopify eCommerce stores, so you’ll want to make sure your Shopify eCommerce blog page is one of the finest in your area of business and/or sector.
6. Newsjacking based on social trends. We live in a world where hashtags and popular topics are always changing, and hashtags and trends come and go on a daily basis. When you Newsjack, you’re essentially using social media trending topics to optimise your eCommerce content. If #NationalCatDay is trending on Twitter, for example, consider and/or find a way to attach this hot hashtag to your company. Simply Tweet about it on your organisation’s Twitter account, and users will notice that your company is current on all types of popular topics.
7. Make your blog posts/content longer. Guys, the idea that consumers are lazy and don’t want to read large documents is a lie. Sure, people will leave if the information is dull or uninformative, and they find it useless. If you have great content that is both notable and valuable, users will want to read everything you have to offer.
Furthermore, long form material is adored by search engines
8. Develop and apply visual content. Tweets with images garnered around 89 percent more favourites and 150 percent more ReTweets than Tweets without images, according to reports.
Sure, you can curate the majority of the photographs/pics you share on Twitter and other Social Media Platforms, but it is strongly advised that you become a little creative with your smartphone and camera and experiment with some completely genuine images. You never know, you might even kick off something as massive as the Hot Pepper Challenge!
Arrange and organise Shopify eCommerce Store Content Marketing
A big number of Shopify eCommerce companies and organisations have recently realised the value of eCommerce content marketing.However, only a few have built the infrastructure required to handle constant content across the vast array of digital marketing platforms and channels available.
Regardless of the type of business you run, you should have access to the tools you need to create, distribute, and track your content.
9. Create a Shopify eCommerce Content Calendar. To begin, you’ll require a solid Shopify eCommerce content marketing strategy. Create a paper with topics, short-term goals, targeted content, and segmentation. Using a calendar like the one outlined is the simplest way to get started and ensure a successful eCommerce Content Marketing campaign for your Shopify eCommerce shop.
You’ll get more competent at preparing alternative content marketing methods that are ideal for your consumers as you grow more familiar with your intended demographic. Make certain that any new plan you deploy is of the highest possible quality. Don’t just make stuff for the sake of posting it…
Repurpose your content. When writing, keep this quote in mind because it can be extremely useful and effective. We often forget about some of the very excellent pieces of text that have been published when developing content.
Make time to revisit past content that you’ve written and/or generated and are proud of, and post it multiple times on the same platform so that you can reach people at various time zones or with diverse online habits. After that, tweak/repurpose your material so that you may distribute these fantastic pieces of content across multiple channels.
For instance, if you made an infographic a few weeks ago and are now working on a video for this week, see if you can include your old infographic into your new film. Keep in mind that content isn’t just about words!
Start implementing these fantastic and highly successful techniques to increase sales in your Shopify eCommerce store!
9 Ways to Refresh a Stale E-Commerce Blog
It’s common knowledge that search engines adore new content. Regularly updated websites perform better than those that remain static for extended periods of time. This has always been a challenge for us as business owners, because introducing a few new things per month isn’t enough in competitive markets. Neither is rearranging the featured products on our home pages from time to time!
Thankfully, blogging can help you overcome this problem. If you make frequent, regular blog articles, your site will quickly acquire that fresh, organic quality that search engines adore.
Of course, blogs are a terrific method to engage with clients in addition to assisting with rankings. Allowing visitors to comment on posts and sharing their opinions and news builds a sense of community around a store. This has a significant effect on conversion rates.
So, while blogs and ecommerce are a good mix, what about the writing? A blog must be updated on a regular basis, but posting new content every few days can quickly become tiring! So here are some suggestions and ideas for when you’re stuck for ideas.
Your blog should always herald the advent of new product ranges. If nothing else, it’s a great way to put keywords to work, so include them in both the title and the body of your postings. Similarly, you can use your blog to notify customers when a specific item returns to stock.
2.Other product evaluations
Long content isn’t for everyone, so you might want to keep your store’s product descriptions short and sweet. However, your blog is a great opportunity to go all out for the more demanding customer. Use the extra space to your advantage by adding more photos and telling anecdotes. You can nail a lot of keyword variations with a little time and attention.
Whenever your store has an issue or something goes wrong, write about it on your blog. If necessary, express regret. Your customers will appreciate your forthrightness!
Good websites are continually evolving, and you should keep your consumers up to date on any upcoming changes. So, if you plan to offer another payment method in a few months, let them know. Explain why you’re doing it and when it’ll take place.
Make a separate blog category for your customer testimonials. Then, everytime you receive a gratis email, inquire if you may publish it. For days when you don’t have any news, you should be able to build up a nice backlog of such remarks. Then all you have to do is leave a review to keep the spiders happy! Of course, this strategy has a further benefit: you’ll soon have a fully functional testimonial page to connect to from the main site.
6.Promotions and sales
Is there anything on sale this week? Post it, not just notify your newsletter subscribers.
At various periods throughout the year, a variety of festivals, holy days, and holidays are observed. Bring them up. Don’t limit yourself to Happy Christmas and Happy Halloween because your consumers may be of many countries and religious beliefs.
8.Recent local news
Never think of your store’s blog as a personal journal. After all, your customers aren’t interested in hearing about your breakfast. However, this does not exclude you from mentioning significant or life-changing events. Perhaps a member of your team is getting married or expecting a child.
This may or may not be something you’d like to do, depending on the overall tone of your store, but under the appropriate circumstances, mentioning this kind of news can endear you to your consumers very successfully. Everyone wants to feel like they’re dealing with real individuals rather than a soulless money-making machine. Just don’t go crazy.
9.Currently popular titles.
It’s worth mentioning if a product is really popular for two reasons. For starters, it might instil a sense of urgency in your clients if they believe goods are running low. Second, if a lot of people are buying a product, it’s likely that a lot of people are looking for it. When you have a hot keyword, sprinkle it across a post and then feed it to the spiders!