Custom Maps Can Help You Build Your Brand

Custom Maps Can Help You Build Your Brand

Custom Maps Can Help You Build Your Brand | At no other point in history has there been such an ability to concretely define Who You Are.

Custom Maps Can Help You Build Your Brand. Regardless of whether you run the local bar or are a part of a vast management team with hundreds of locations and tens of thousands of SKUs. Your personal brand is who you are, and anything that doesn’t support positive branding supports negative branding.

A minor discrepancy might make your brand look ragged and uncoordinated. Branding is merciless. After your brand has been established, you must concentrate on your weakest link. And maps are frequently that weak link.

Do the maps on your website or marketing materials blend in with the surroundings naturally or do they stand out as being jammed in? Not only do we improve your branding, but we also strategically coordinate all of the reasons you are using a map (s).

Your maps are causing disagreement, which is poor branding, if they do not complement your corporate colours and typefaces and do not use them.

Here are some other considerations:

  • Does each map have a centre that is optimised? Or is your position a precipice?
  • Are the North, South, East, and West boundaries on each map suitable for your customers?
  • Are there too many or not enough roads?
  • Is the map aesthetically clear? If the map is cluttered with data, a broad coverage map that zooms into more detailed maps can be necessary.

Custom Maps Can Help You Build Your Brand

  • Are there optimised sites of interest on the map? A park is typically preferable to a county jail.
  • Should you provide easy-to-follow, printable driving instructions to use while driving?
  • Are your maps consistent with how you want to be perceived? A theme park and a funeral home are not the same thing.
  • Does the map demonstrate your attention to detail? (Take note of this information.)
  • Does the map show that you respect the time of your customers?

Custom maps are now 100 times less expensive because of the development of digital maps. There are no restrictions on the flexibility of map material. When Adobe Illustrator(TM) had just one layer of information in 1985, I was there. 

In fact, we coined the term “Desktop Mapping” in collaboration with Adobe. The proprietor of the local bar and you now have access to digital bespoke maps thanks to the technologies created by Creative Force Maps.

The company Creative Force Maps was founded by Jolan Falk, and for more than 20 years, it has been a market leader in providing royalty-free digital maps. The science of mapping, beautiful map design, and expert attention to a map reader’s focus and reaction are all combined by Creative Force Maps.

Considerations for a Branding Strategy Map

When your business offers a product or service, brand management is a crucial procedure that must be addressed carefully. This is so that the marketing strategies related to the company’s product or product range are really put into practise.

Custom Maps Can Help You Build Your Brand

The key objective in this case is to raise brand equity and the target market’s perception of the product’s value. It is typical to assume that if one product under a given brand is recognised as being beneficial, the other items under that name will also be effective.

For the audience to fully recognise the goods you are trying to promote, considerable considerations should be made in this area. Due to this, several businesses develop their own branding strategy map. They use this strategy to boost sales and brand awareness for the merchandise they are advertising.

One must keep in mind that when creating the branding strategy map, the audience for the brand must be defined clearly as the first step. Additionally, the owners must provide the goals they want the product to accomplish.

Even if it is obvious that they want their product to dominate sales, they still need to state the product’s purpose. It is recommended that the name encompass the quality, personality, image, qualities, and core competencies of the organisation and not only the product itself when it comes to brand identity strategy.

Because the product name will represent your entire business and, of course, you as the owner, you must carefully choose it.

You can establish credibility with your clients and even influence the industry by developing a strong brand. As you can see, when consumers learn about a trustworthy brand name, they tend to think the same of the business that makes the product.

Custom Maps Can Help You Build Your Brand

Your branding strategy map in this situation should show the goals you have for your brand. This will help the public see your business as a leader rather than a follower in the sector to which your brand belongs.

You must first ask yourself a number of questions before drafting the strategy map, such as how you want customers to characterise your goods and services. The goals of a brand might vary from one business to another or from one product to another.

Examples include having a reputation in the field for winning awards, choosing a lot of outstanding projects, acquiring new clients each year, and even setting your business to overtake the competition in the following three to five months. The fact that you included your product line goals is what matters most in the branding strategy map.

This is due to the fact that the map itself is a depiction of the company’s strategy, which could show the cause and effect of the strategies and plans you have developed.

The Why and How Of Brand Positioning Strategy Development

Finding a niche for your brand, separating it from competitors, and conveying this to your target market are all parts of brand positioning. Does your company have a distinct and obvious position? If not, it’s time to create a strategy for brand positioning.

The benefits of brand placement are numerous. Your brand will have a better chance of being perceived as trustworthy and reliable, which frequently results in increased sales and customer loyalty, by consistently providing your customers with positive and memorable experiences.

Custom Maps Can Help You Build Your Brand

Additionally, brand positioning can assist you in developing a unique selling proposition (USP) that will further set you apart from your rivals.

As the company’s founder and CEO, I have years of expertise working with businesses to position their brands for success. We’ve assisted with brand launches and repositioning across several industries, and we have firsthand experience with the benefits of brand strategy for businesses.

Four Benefits of Brand Positioning

Brand positioning can be a potent marketing tool when done right. Four advantages of employing your own brand positioning approach are as follows:

Recall of a brand

A unique selling proposition (USP), which distinguishes your brand from that of your rivals, can be developed with the use of brand recall. Customers are more likely to choose the less expensive choice if they cannot distinguish between your goods and services and those of your rivals. However, you can charge more for your goods or services if you have a compelling USP and clients think more highly of your brand.

  • Appeal to Emotions

The ability to evoke strong emotions in consumers is another benefit of brand positioning. We all have companies we’re passionate about, whether it’s because we used their products as children or because we respect their principles. Your consumers are more likely to stay with you if you can establish a strong emotional bond with them.

Custom Maps Can Help You Build Your Brand

  • Higher Sales

Brand positioning, when done well, can also result in higher sales. Customers are more inclined to purchase from you if they trust your brand and identify with it on an emotional level.

Additionally, buyers are more likely to choose your goods or services over those of your rivals if you have a compelling USP.

  • Enhanced Client Loyalty

Last but not least, brand positioning can increase client loyalty. Even though a competitor’s items are less priced, if customers trust your brand and feel a strong emotional connection to it, they are less inclined to move to it. Enhancing client loyalty is crucial since it encourages referrals and repeat sales.

Ways To Create A Brand Positioning Plan

Here are a few pointers to bear in mind while you create your brand positioning strategy:

  • Determine Your Target Market

You must first choose who your target market is. Who are you trying to engage with through your brand? Once you are aware of this, you can create a plan of action to contact them.

Custom Maps Can Help You Build Your Brand

You can determine your target audience in a number of ways. You can start by taking a look at your current clientele and grouping them into various categories, conducting market research, or observing your competitors to determine who they are focusing on.

  • Create Your Own Brand

The following action is to define your brand. What message are you attempting to convey? What principles do you hope to convey? You can develop a direct and succinct message for your target audience by responding to these questions.

Across all mediums, your brand should be recognisable. This implies that the message should be consistent across your website, social media accounts, and other marketing collateral. Building trust with your target market and helping them remember your brand will both benefit from consistency.

  • Create a Position Statement.

You can create your positioning statement once you’ve determined your target market and brand. This succinct, clear statement explains your brand’s identity and how it differs from competing products. Your positioning statement ought to be distinct, understandable, and memorable. It should also be in line with the values of your target audience and your entire brand strategy.

Custom Maps Can Help You Build Your Brand

  • Put Your Plan Into Action

Executing your strategy is the last phase. You must put your positioning statement into practice after developing it. This entails developing promotional materials and campaigns that speak to your target market and support your thesis. Building a solid relationship with your audience and standing out from the competition will be made easier with a well-executed branding plan.

You may create an effective brand positioning plan for your company by using the methods listed above. When used properly, brand positioning can be a potent marketing technique that boosts sales while enhancing your company’s reputation and consumer loyalty.

Consider putting a brand positioning strategy into practice if you want to grow your company. Only executives from leading firms in public relations, media strategy, creative, and advertising are eligible to join the Forbes Agency Council. 

Am I eligible?

How To Develop Your Leadership Brand: Six Steps

Your own brand needs to be genuine.

How frequently, if ever, have you considered your leadership brand? In essence, your personal brand is also your leadership brand. It can be characterised as the opinion that others have of you and your prior reputation.

Custom Maps Can Help You Build Your Brand

It is the culmination of your actions, appearance, speech, thoughts, and interactions with others. Whether you like it or not, you have a leadership brand, and it is extremely important to your professional career.

When developing your leadership brand, keep the following six points in mind:

1. Separate your leadership brand from your status.

Manley Hopkinson, the founder of the leadership development organisation The Compassionate Leadership Academy, the author of Compassionate Leadership, and a keynote speaker, claims that “as leaders we tend to define ourselves by what we do, by our social status, or by people around us.” I’m the CEO, oh. Engineer here. I have two kids… However, it isn’t who you are.

According to Hopkinson, communicating status can be dangerous since it “tends to come with comparison and judgement – spoken or unsaid.” Instead, he contends that leaders are more likely to be believable to others and gain their trust by revealing their principles and convictions.

2. Build your brand on your interests

Zana Goic Petricevic, an internationally certified leadership coach and consultant, founder of the development company Bold Leadership Culture, and author of Bold Reinvented: Next level leading with Courage, Consciousness, and Conviction, advises finding the topics that you are really passionate about – the ones you practically can’t not speak about.

Custom Maps Can Help You Build Your Brand

According to Goic Petricevic, “Passion is incredibly vital when developing a leadership brand because it’s contagious.” It will introduce people to your brand. Don’t worry about who will follow you or how what you say will be received. Just pay attention to how you feel when you speak. It must be true to itself or it won’t work.

3. Recognize your USP

According to Jeremy Campbell, CEO of the training organisation Black Isle Group and a specialist in business and people change, “your brand should be your distinctive point of distinction.” “It must be passionate, real, and genuine. You do have to promise to uphold it.”

Campbell suggests thinking about your niche while determining your unique selling point (USP). “Reconsider what your specialisation might be within that segment,” he further suggests.”When assisting clients in developing their personal brands, we use a thorough process.

The focal point of this is what we call the “message pyramid.” As a result, executives are better able to tell their brand’s story in an engaging and memorable way. It also aids in defining a leader’s mission, or, to put it simply, “why do you exist?

It’s crucial to keep in mind that developing your leadership brand is just the beginning of the process. Once your personal brand has been established, Campbell advises that you should live it constantly. And that’s when the real labour starts.

Custom Maps Can Help You Build Your Brand

4. Make an impression.

According to Chris Griffiths, CEO of training company OpenGenius, creator of the mind map application http://www.Ayos.Com, and author of The Creative Thinking Handbook, “You need to stand out to be remembered.” Additionally, he emphasises that “people connect from the heart, not the mind.”

So where should leaders begin when defining a highly original, distinctive, emotional, and genuine brand message? Griffiths advises beginning with a map “the same way you start when doing any type of adventure.” “Experiment with mind-mapping your brand character.

A mind map is a very imaginative approach to write down all of your ideas, which you may combine in many ways to create a picture of your business. All you need is a pen and paper to use this strategy, which has helped governments, billionaires, companies, and many people establish their brands.

5. Add worth to social media posts.

Elliot Wise, a self-made serial entrepreneur, business growth specialist, and mentor, says that providing your audience with value-based content on social media is one simple method to develop your leadership brand. In addition, he founded Limitless Mentoring, a course in entrepreneurship for future executives.

Custom Maps Can Help You Build Your Brand

According to Wise, there is no such thing as providing too much value.”You will gain more authority and respect if you can effectively convey your beliefs, values, and life experiences to your followers. Everyone in the world is yearning for direction, so your leadership brand should position you as a beacon in the shadows.

As long as the value is actually there, Wise thinks that something as straightforward as broadcasting videos of yourself online can help you gain the audience’s confidence and devotion. As much as people seek advice, Wise cautions that scepticism of the “internet guru” is at an all-time high. Therefore, you will develop trust, which is crucial for any leader, by providing value without demanding anything in return.

What happens, though, if you don’t already have a sizable social media fan base? Don’t worry, advises Wise. “Nobody does at first. True followers obey true authorities. As a business leader, having a loyal following of a few hundred people who want to hear what you have to say is far more valuable than having 50,000 bot accounts and ghost followers.

6. Live by your words.

According to Carmel McConnell M.B.E., author of Change Activist: Make Big Things Happen Fast, there is one key rule to follow while developing your personal leadership brand.”Be honest to oneself” is the guiding philosophy.

She claims that authenticity, or presenting the real you to everyone, is what drives your job and your life. It’s also a means for you to develop your inherent ability to engender trust, starting with trust in yourself.

McConnell’s advice is to know who you are and what you stand for as well as how you want to assist others and effect significant change if you want to be true to yourself rather than fall into the approval-seeking trap. What leadership strategy do you have in place, and how will you help others and yourself get there?


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