The Top Motivators for Website Speed Optimization in 9 Simple Steps

The Top Motivators for Website Speed Optimization in 9 Simple Steps

The Top Motivators for Website Speed Optimization in 9 Simple Steps | In terms of statistics, a Kissmetrics poll reveals that 79% of users are less inclined to visit a website that is experiencing performance issues again.

The Top Motivators for Website Speed Optimization in 9 Simple Steps. Furthermore, according to 52% of the consumers surveyed, performance is a key factor in customer loyalty. Faster websites hence produce high-quality leads.

Without a question, surveys are a fantastic way to find out how customers feel about whatever you’re looking for. But surely a well-known company’s website load speed optimization example would be more useful?

This is a perfect fit for Walmart. The organisation discovered that customers who converted had a two-fold faster loading speed than those who didn’t after measuring the website load time and conducting an initial analysis.

An actual illustration of the effects of website page performance optimization

By the time optimization was complete, they had significantly increased both their income and conversion rates. The business also provided the following statistics:

A 2% conversion growth was seen for every second of loading acceleration, and a 1% incremental revenue growth was seen for every 100 milliseconds.

The Top Motivators for Website Speed Optimization in 9 Simple Steps

It goes without saying that website performance optimization is crucial if a giant like Google has ever experienced a 20% drop in traffic as a result of pages taking 5 additional seconds to load.

In addition to conversion rates, which we’ve already discussed, website load time optimization can affect how users see and interact with it. Let’s resolve this now:


When ranking web pages, Google’s search engine takes a variety of different variables into account. And one of them is how long it takes a website to load a page. This has a very obvious logic to it.  According to Google’s algorithms, websites with excessively long page loads degrade user experience and should be ranked lower.

The same is true for websites that provide a mobile version. Whatever the device used to conduct a search, Google penalises websites that can’t adapt to mobile or any other device. This is how the business hopes to give guests the greatest possible experience.


As previously stated, load time affects not only ranking but also the proportion of repeat customers. In 2018, no one appreciates things that are inconvenient. You’ll get a better degree of consumer satisfaction the more effective your website is.

How to gauge the speed of websites

It’s a good idea to find out how quickly the website operates right now and pinpoint the causes of its slowness before beginning site speed improvement.

The Top Motivators for Website Speed Optimization in 9 Simple Steps

You may assess the speed of a website using the methods below:


You may analyse the website load speed with this free tool, and it will also provide a useful waterfall chart. Additionally, you can conduct numerous tests to see averaged outcomes. As a result, pinpointing the precise reason for load time delays is not too difficult.


This is another tool that may be used to assess the performance of a website’s speed. This service comes with a number of useful features. It delivers plain-speaking reports and gives you data-driven guidance (e.g. steps to take for speed improvements). Pingdom does not offer a free version, and its monthly subscription costs $14.95.


YSlow can also provide optimization guidance and produce understandable information. Its primary distinction from the tools discussed above is that it is a browser extension.

Thoughts from Google on Website Speed

Google, the most widely used search engine in the world, revealed on April 9, 2010, that they were adding a new variable to their constantly evolving search ranking algorithms.

The Top Motivators for Website Speed Optimization in 9 Simple Steps

What was the new thing to take into account? website tempo. The “speed factor” they mentioned was the increased value placed on having a quick and effective website response to a user’s eager search engine request.

Search engines, the majority of Internet users, and website administrators all place increasing importance on boosting website efficiency and reaction time. a website that responds quickly to inquiries.

has been demonstrated to increase contented Internet users and lower website operating expenses. Google’s internal research revealed that visitors to a website spent less time there when it replied slowly.

As you may imagine, this is not the desired outcome for the majority of concerned website owners and tenacious webmasters. According to this strategy, Google appears to be rewarding websites that offer fast, outstanding customer service to Google web spiders and reliant search users.

As a result, increasing the response time of your website to user inquiries could help you rank higher overall in search engine results. But more importantly, a speedy and effective website continually strives to enhance everyone’s Web experience.

As you are aware, many customers are looking for a rapid fix to their problem. How soon can you provide them the response?

Google uses a variety of methodical techniques and consults a wide range of reliable sources to evaluate how quickly your website loads in comparison to other websites. You may access useful data in the Labs section of your Webmaster Tools account to closely monitor Google’s evaluation of the performance of your website.

The Top Motivators for Website Speed Optimization in 9 Simple Steps

Visit the Google Homepage and click Sign-in in the top right corner if you do not already have a Google account. Establish and validate your account. Pick Labs in Webmaster Tools.

The speed of your website as experienced by Internet users across the world is actively displayed by Site Performance. Website owners and webmasters can analyse and enhance the speed, effectiveness, and performance of their websites by using this useful and helpful data.

Website speed is not as important as meaningful webpage content, link popularity, website traffic, or even metadata, aside from enhancing the user experience. As a matter of fact, less than 1% of search engine searches are currently impacted by Google’s new website speed indicator.

Additionally, (at this time), only users searching on in English are affected by the website speed factor. This is the focus and target market for some webmasters and website owners, and as such, it merits examination and review.

10 Free Website Speed Testing Tools

Faster loading websites are frequently thought to attract more visitors and, as a result, rank higher in search results. The performance of the site is overly reliant on its speed.

The Top Motivators for Website Speed Optimization in 9 Simple Steps

To give it a hint of improved performance and usability, the speed needs to be reviewed frequently. It’s crucial to assess the speed, thus you should do it with free tools. In this article, we’ll talk about 10 free tools you may use to test a website’s speed online.

Load Effect

A helpful and well-liked free online tool to evaluate a website’s speed is called Load Impact. This device makes sure that a website is provided with enough information to support the traffic. The checker can obtain graphic data, load time details, and per second request details with this tool.

Webmaster Tools for Google

Another well-liked and practical tool for evaluating a website’s performance is Google Webmaster Tool. This tool provides a thorough analysis of how quickly and effectively a website performs in Google. A website’s performance can be simply improved based on such thorough information.

Web Page Speed

Google itself offers the well-known website assessment tool Page Speed Online. Because it is a Google product, the tool will undoubtedly produce positive outcomes. The effectiveness of a website can be evaluated using this tool against a very high criteria established by Google itself.

The Top Motivators for Website Speed Optimization in 9 Simple Steps

Another free tool to check a website’s loading speed online is Iwebtool. Webmasters and consumers can test the website’s speed and assess its potential with this free tool. Furthermore, a strong analysis and report are attained, which aid in the expansion of the website.

Tools Pingdom

A crucial website testing tool that evaluates website speed and provides a set of results is Pingdom Tools. Once the speed of a website is evaluated using this tool, a variety of reports are obtained. The testing speed of photos, style sheets, etc. is broken down into various reports by this tool. Furthermore, this tool makes it simple to learn about a website’s load time and page size.


Vertain is free internet testing software that is frequently used to determine how quickly a website loads. In addition to testing the website, this programme also measures the server speed to provide a clear picture of how well a website is performing. This tool makes it simple to monitor speed variations and compares a site’s overall performance to those of other websites in order to fulfil the goal.


Many users and webmasters alike use the free online website testing tool known as Site-Perf. With the aid of this programme, a site’s loading page might be determined using precise facts and information. Even with graphics, CSS, and other files taken into account, a website’s speed is still tested.

The Top Motivators for Website Speed Optimization in 9 Simple Steps
Optimization of Website

A website speed test can be performed online for free to improve a website’s functionality. This tool makes it simple to determine a website’s page length and download time. When a website’s URL is supplied, the programme evaluates all the data to determine the full loading speed.

Website Test

Another well-liked tool to assess a website’s loading time is Web Page Test. Through the use of technology, a website’s performance can also be improved through an increase in loading speed. This tool makes sure that the loading test is conducted from several places throughout the world.

Slow Down

A great tool for measuring a website’s speed and improving performance is Show Slow. The public presentation of findings and analysis performed for each of the URLs is the tool’s best feature. When this tool displays results, it signifies that nothing is kept secret and that everyone has access to this information.

Under CreativeWeblogix, the leading provider of PSD to HTML, XHTML, WordPress, and Joomla conversion services is XhtmlJunction. an organisation that specialises in web development.

It has more than ten years of experience in this cutthroat market. In the world of web development, XhtmlJunction is well known for their reliable service and reasonable costs.

Many experienced web developers, designers, and small to large enterprises use this conversion service because of its quick turnaround time. It is also an expert in converting any kind of design file into responsive HTML websites.