Category: Branding For Business-to-Business Companies

  • Branding For Business-to-Business Companies

    Branding For Business-to-Business Companies

    Branding For Business-to-Business Companies | What springs to mind when you consider a powerful brand? Google, Microsoft, Coca-Cola, IBM, McDonald’s, Apple, and China Mobile are a few of the most valuable brands in the world today1. These businesses are widely known to consumers and have generated strong brand equity. However, who are their clients? Are […]